Western comics and animation industry as a whole deserve it. We were already barely holding out before the entire SJW/woke scene infested into the general macro-world of entertainment which made things far worse. Japan doesn't play this game with its tokusatsu, anime, manga, or video games in general. People will simply focus on supporting companies like Bandai Namco, Koei, From Soft, Platinum, etc...that don't make the objective of their media to lecture or talk down on people over bullshit in whatever fad or trend is currently cresting on the internet. The agenda driven identity politics is what people don't want in their media. So if Disney, Warner Brothers, DC Comics, Marvel Comics, Ubisoft, EA, Activision, etc...want to do this, they get to die on their hill over it. Kimetsu no Yaiba/Demon Slayer already outsold every single American comic combined in 2020 by a landslide. There is a reason for that and its a very basic one; people will talk with their money.