It wasn't marketing the game towards Esports that really killed it It's the game having 0 depth once you really get ahold of the mechanics At it's core it's just a really surface level game compared to stuff like 3S For example, A lot of tekken's curve lies in how hard the game is to get into as a new player due to acclimatization period and having to grind out matchups vs the entire cast so you at least have rudimentary knowledge of what everyone does, but the reward for sticking with it is your fundamentals in tekken skyrocketing and your matchup knowledge being vast In SFV's case you can hit training mode for a couple hours and be ready to hit the online because of how simplified everything is. It's good that it's an accessible game, but it's bad because it alienates the higher level players once they see there's no real high ceiling to achieve in the game.