They're not just putting the woke shit in themselves, their business model is functionally being a woke consultant company lol. A company will go to them and they'll suggest changes and localizations that will make the game "pass" as a woke game So obviously people hate them for it, and the app Astaro mentioned was part of the reaction to it, letting people know if a game had been fucked with. Like most people in that position, SBI as a whole have god complexes about being the arbiter of what is "allowed" and took this as a direct assault on their authority (which they don't actually have lmao). They tried to retaliate....and made enough noise that the internet as a whole is aware of their existence and fucking hates them now.