I think its more like they have a list of the most popular characters and who they choose depends on how bad they fucked up. Theyll probably reveal Mercy's gay when stocks plummet to 0Of course that's why I am saying I am only surprised it did not happen earlier. If they wanted to capitalized on it hard they should have just done it when the iron was hot and basically state she and Mercy are grinding gears and shippers would have been ecstatic. Now they did long after they missed their chance and after they already did their obvious PR bait to the point it feels hollow and empty. Idiots don't know how to properly feed the fanbase.
They were turning the game around in later years and then just tossed it all away for a quick buck shrug*Maybe if they had focused on not making the game shit they wouldn't be rushing in with their announcements, or maybe if they were not terrible pieces of shit to their female employees and long time fans they would not be under fire and constantly tanking in sells to need all these PR stunts, but's that too reasonable for a long standing modern game company nowadays.