People complaining that the Women's US title has the same design as the men's version like that isn't what they've done with every other women's title.
I mean what do you want? It's done so as to present the titles (as well as the men and women who have them) as being equal. It's certainly way better than giving the women a pink toy like the Diva's title.
In other words, if it ain't broke don't fix it.
First champion should be either Kairi Sane, Lyra Valkyria, Chelsea Green, Michin or the like since what I've heard suggest this will be a floating championship like the Tag Titles. Though I suspect a women's Intercontinental Title will materialise when Raw goes back to 3 hours (hopefully).