He most likely means in the sense that more Hispanics go to extreme means to watch Dragonball Z than care about any of the characters shown there.
It's like how people go full retard and go with "Black People actually have Piccolo as a Black Representative" when it's meant to be a joke on how Piccolo comes off as a wizened Black Man for some reason because if you actually go by "Black Representative", Goku and Vegeta pre-Super fit that mold far better