Yeah, Toriyama considers SSB the end all be all, only surpassed by Broly and Beerus. To everyone else, Broly surpassing SSB didn't look like a big deal since the anime had everyone fighting Blue, but Toriyama treats it as this amazing never before seen feat. No wonder he won't write UI again in the movies, Toriyama must consider it the absolute end all be all of strength if it makes the almighty SSB fodder.
I still wonder how the hell Toriyama would make Goku Black be a threat if FUSED Zamasu can't stand against 2 SSBs. Did he run around sneaky like Cell or something?